Anheuser-Busch InBev

At a Glance


Food Services

Project Type

Food and Agriculture




Bangalore, Karnataka


Susan was placed with AB InBev’s Sustainability team where she designed a roadmap for enhancing sustainability for farmers in India. She developed practices for carbon credit generation, watershed interventions and analyzed spent grain innovations.


AB InBev’s Sustainability team in India has been seeking innovations to increase the financial remuneration available to farmers in its supply chains. Susan’s help was enlisted to design a remuneration plan using carbon credit generation as well as enhancing sustainability through a watershed plan and spent grain innovations.


Susan approached the sustainability challenges using the following processes: 

  • Designing a carbon credit generation plan – After reviewing the existing MRV protocols, in carbon credit generation, Susan identified the FAO MRV protocol as the most appropriate fit and recommended a customized plan for carbon credit generation. 
  • Designing a watershed intervention plan – Susan researched and recommended watershed interventions for locations where AB InBev has previously engaged with farmers for its supply chains. 
  • Analyzing spent grain innovations – Susan reviewed emerging research in barley spent grain processing and recommended innovations relevant for human consumption.

Potential Impact

Location specific knowledge is critical for interaction with farmers in India, since farming best practices are largely localized and scattered in adoption frequency. Using the roadmap suggested by Susan, AB InBev now has better technical information on enhancing the roadmap for enhancing sustainability for Indian farmers. 

Specific impacts include potential carbon credit payments of up to INR 6750/- and improved water conservation practices in Haryana and Rajasthan by farmers.

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