Citizens Bank

At a Glance


Financial Services and Insurance

Project Type

Engagement and Behavior Change




Providence, RI


Ashley Felix worked with Citizens Bank to develop and define the strategic direction of an environmental sustainability themed employee engagement program.


Citizens Bank, a financial institution comprised of 17,500 employees released its fourth annual Corporate Responsibility report, which defined its broader ESG strategy and priorities. Core to Citizens’ ESG efforts is attracting and retaining great talent and fostering a diverse and inclusive environment. To support these efforts and make internal progress in this area, Citizens hosted Ashley Felix to develop an employee engagement program centered around environmental sustainability.


To develop and define the strategic direction of an environmental sustainability employee engagement program for Citizens, Ashley approached the project in three phases:

  1. Identified the key considerations by researching industry trends and best practices, conducting interviews with a variety of key stakeholders, and examining pre-existing colleague engagement and advocacy structures at Citizens. This phase was key in that it allowed Ashley to develop a deeper understanding of Citizens as an organization, survey the state of past and current sustainability efforts, as well as identify the potential barriers to implementing the program.
  2. Analyzed and synthesized learnings from previous phase to create program criteria, develop final recommendation(s) and outline next steps.
  3. Organized and delivered a presentation to relevant stakeholders.

Potential Impact

Ashley’s work could help Citizens to expand its internal ESG efforts through the creation of a program that gives colleagues a structured way in which to learn about and engage with environmental sustainability topics. Additionally, if implemented, this program could help improve company culture and colleague engagement, enhance business performance, drive innovation and support diverse talent acquisition, development, and retention efforts.

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