JLL
At a Glance
Industry
Real Estate
Project Types
Commercial Energy Efficiency, Goals/Targets, Industrial Energy Efficiency
Year
2024
Location
Chicago, IL
Summary
Danielle evaluated the growing Building Performance Standards (BPS) landscape across the country to identify opportunities for JLL, aiming to develop new businesses and establish an integrated approach, while also creating a framework for continuous outreach as new policies are implemented.
Goals
JLL, a leading commercial real estate services firm, advises and supports clients across the real estate lifecycle, including helping clients navigate the complexities of reducing the environmental impact of their building portfolios while maximizing their performance. Danielle's goal for the summer was to create a business development strategy targeting industries and jurisdictions affected by Building Performance Standards, determining how best JLL can leverage their expansive resources and focus their efforts to go to market.
Solutions
Danielle's research focused on the following questions:
1. What are the existing offerings across JLL's services (e.g., Sustainability Advisory, Property Management) which can support BPS clients?
2. Where should efforts be focused for the greatest market opportunity?
3. Who are the key internal and external stakeholders that need to be engaged and how should they be engaged? Through stakeholder interviews and secondary research, Danielle created a framework for evaluating BPS markets, a stakeholder map, and go-to-market strategy which outlined an approach for JLL to grow work related to BPS leveraging new and existing clients.
Potential Impact
Executing on the strategy outlined by Danielle will create an increased awareness of cross-department synergies related to Building Performance Standards and will improve both property management and sustainability advisory team's ability to support clients on their compliance journeys. In addition, as Building Performance Standard policies continue to be implemented across the country, this engagement framework and go-to-market strategy will continue to drive new business generation as JLL helps empower clients to make strategic decisions that align to the objective of BPS and their own unique goals.