Amber Wright developed short-term and long-term strategies to incorporate circularity into their Sustainability strategy and developed data visualization tools to share sustainability-goal progression.
Goals
As the largest beauty retailer in the U.S., Ulta Beauty is committed to using the power of beauty for good to leave a positive legacy for people and the planet. One of their strategies to influence brands to increase their sustainable packaging. To advance the company's sustainable packaging goal that 50% of packaging will be either recyclable, refillable, or made from recycled or bio-sourced materials, Ulta Beauty enlisted Amber Wright to develop short-term and long-term strategies based on detailed industry analysis.
Solutions
Amber conducted stakeholder interviews, used data and consumer insights to create a proposal on opportunities to communicate circularity and Ulta Beauty's progress towards its sustainable packaging goal to consumers and internal teams.
Potential Impact
Setting both short-term and long-term circular strategy roadmaps and providing easily updatable data visualization tools allows Ulta Beauty to develop strategies that encourage the growth of beauty products focused on beauty products that incorporate sustainable packaging. Additionally, these tools help prioritize actions necessary to achieve the company's organizational goal by 2025.