Walmart
At a Glance
Industry
Retail and Apparel
Project Type
Sustainability and Energy Management Strategy
Year
2021
Location
Shenzhen
Summary
Chendi Jiang worked with Walmart China to enhance sustainability related to biodegradable plastic and seafood products.
Goals
- Walmart has made a zero plastic waste commitment and aims to use less plastic.
- Walmart China would like to find viable alternatives to plastic and explore opportunities to reduce or eliminate plastic where possible.
- Walmart aims to deliver affordable products in a way that is sustainable both for people and the planet.
- Walmart would like to explore strategies and opportunities to enhance sustainability in seafood products.
Solutions
1. Sustainable plastic: Chendi Jiang approached the challenge in 3 stages:
- Analyzed the industry, including but not limited to policy analysis, market research, and technicial solution analysis.
- Investigated competitors regarding 715 products in 9 retail stores.
- Provided suggestions on 8 categories of plastic products respectively.
2. Sustainable seafood certificate: Chendi Jiang approached the challenge in 5 stages:
- Analyzed the market and consumer preferences.
- Investigated competitors regarding 226 products in 5 retail stores.
- Did 10 deep interviews with existing seafood consumers.
- Conducted 2 choice-based conjoint surveys to decode the decision-making processes.
- Offered suggested next step for seafood products.
Potential Impact
- Summarized plastic ban policies in 46 regions separately, providing a political reference for Walmart HyperMaket regarding the plastic business.
- Identified affordable technical solutions to 4 categories of plastic products, figuring out the road to enhancing sustainability.
- Did competitor analysis regarding 941 products, helping Walmart to find the areas to improve sustainability.
- Conducted choice-based conjoint surveys with 972 respondents, found out consumer acceptance of sustainable seafood products, and offered feasible market strategies.